Hamilton, Madison, and Jay

This blog is devoted to a variety of topics including politics, current events, legal issues, and we even take the time to have some occasional fun. After all, blogging is about having a little fun, right?

Name:
Location: Mesa, Arizona, United States

Who are we? We're a married couple who has a passion for politics and current events. That's what this site is about. If you read us, you know what we stand for.

Monday, November 24, 2008

Media to face "two years of carnage" in a "perfect storm"

HT to JammieWearingFool

The media's been taking it on the chops for quite some time now. No, we're not shedding tears over that because, well, they're the enemy folks. They hate us as much as we detest them. And for us, that's one industry we really don't care when it's members hit the unemployment line. But this story out of The Australian hints that it's going to get much worse before it gets better:

JOURNALISTS have been warned they cannot be spectators if they are to survive the new world of media fragmentation and digitalisation -- an environment dubbed a "perfect storm".

"A report, Life in the Clickstream: The Future of Journalism, released today by the Media, Entertainment and Arts Alliance, warns that the Western media industry faces "two years of carnage", squeezed by the global economic meltdown and the unravelling of traditional economic models.

The report reveals that more than 12,000 journalists worldwide have lost their jobs so far this year. Commentators from around the world warn the multiplying effects of cost-cutting and reduced quality could result in the collapse of the US's biggest media companies, while in Britain it is predicted that between five and 11 newspapers will vanish.

Emily Bell, The Guardian's content director, warns Britain could be left without a single British-owned broadcaster outside of the BBC and the once vibrant regional media market faces near annihilation. Media Alliance federal secretary Christopher Warren says journalism has traditionally thrived on the emergence of disruptive technologies even as economic models have changed.

"Like all crises, the challenges journalism faces are rewriting everything we thought we knew about the news media and causing us to question the basis on which the industry has survived and flourished," Warren says.

The shifts experienced in the media are "exciting and disquieting", and journalists are using technology to find new and progressive ways to keep the public informed, he says. It's "disquieting because the mainstream industry is in such turmoil".

Jammie offers that they could turn to blogging, but reminds them that it's not an easy job. You are only as good as your last post, and if you don't keep at it, you lose readers. Blogging, while relaxing and enjoyable, ain't easy. And he also notes that there is more to the recent notion being posited by a few people. What's being suggested? A bailout out for the TV networks and sagging newspapers.

Unlike certain banks, news outlets aren't really a necessity. The meme "It's too big; we can't let it fail" doesn't apply to the MSM. And frankly, they brought this on themselves. They've been sliding for years, and their advertisers and subscribers/viewers have been walking away to find new outlets. The Internet is a much larger medium for people to find news and information, and advertisers know it. The MSM didn't adapt and embrace the new technology quick enough. Now they're scrambling to recover, and it's not working as they continue to shed jobs.

The "perfect storm" couldn't have come at a better time, and couldn't have happened to a nicer bunch of morons. You won't see us shedding a tear over the media's fall.

Publius II

1 Comments:

Blogger knowitall said...

The mainstream media illuminati have not done anything good, and they will not be able to take a break, because they'll be too busy trying to make the lefties look good now that they're in office.

December 1, 2008 at 2:10 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home